Business model innovation is the key to unlocking transformational growth--but f
ew executives know how to apply it to their businesses. In Seizing the White Spa
ce, Mark Johnson gives them the playbook.
Leaving the rhetoric to others, John
son lays out an eminently practical framework that identifies the four fundament
al building blocks that make business models work. In a series of in-depth case
studies, he goes on to vividly illustrate how companies are using innovative bus
iness models to seize their white space and achieve transformational growth by f
ulfilling unmet customer needs in their current markets; serving entirely new cu
stomers and creating new markets; and responding to tectonic shifts in market de
mand, government policy, and technologies that affect entire industries.
