In this practical and comprehensive workbook, Cheryl Rickman, offers a modern ap
proach to self-employment and business start-up. Packed with real-life case stud
ies and practical exercises, checklists and worksheets, it provides a step-by-st
ep guide to researching and formulating your business ideas, planning the right
marketing strategies, and managing a team that will drive your vision forward wi
th you. You'll discover what, with hindsight, well-known entrepreneurs would hav
e done differently, what their biggest mistakes have been and what they've learn
t: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and ot
hers reveal their best and worst decisions and contribute their wisdom and tips
for succeeding in business.
