Featuring anecdotes from his own business dealings, as well as his observations
of many others who have inspired him - from politicians, business leaders, explo
rers, scientists and philanthropists - Richard reflects on the qualities he feel
s are essential for success in today's world. This is not a conventional book on
leadership. There are no rules - but rather the secrets of leadership that he h
as learned along the way from his days at Virgin Records, to his recent work wit
h The Elders.
