In this magnificent and often surprising collection of essays, Barthes explores
the myths of mass culture. Taking subjects as diverse as wrestling, films, plast
ic and cars, Barthes elegantly deciphers the symbols and signs embedded deep in
familiar aspects of modern life, unmasking the hidden ideologies and meanings wh
ich implicitly affect our thought and behaviour. This early classic of semiotics
from one of France's greatest thinkers may irrevocably change the way you view
the world around you.
