Have you ever invested time in something that, with hindsight, just wasn't worth
it? Overpayed in an Ebay auction? Continued doing something you knew was bad fo
r you? Sold stocks too late, or too early? Taken credit for success, but blamed
failure on external circumstances? Backed the wrong horse? These are examples of
cognitive biases, simple errors we all make in our day-to-day thinking. But by
knowing what they are and how to spot them, we can avoid them and make better ch
oices - whether dealing with a personal problem or a business negotiation; tryin
g to save money or make money; working out what we do or don't want in life, and
how best to get it.
