Grow revenue by leveraging behavioral marketing during your next campaign Behavi
oral Marketing guides you in using relatively new marketing tactics to grow reve
nue and create process efficiencies. An incredibly valuable text, this book defi
nes the key principles of behavioral marketing including customer journey mappin
g, channel-level planning, data capture and hygiene, campaign creation, delivery
best practices, and measurement/optimization and shows you how to fix highly in
efficient processes while implementing your next marketing initiative. Within th
e pages of this resource are the secrets to improving processes and becoming mor
e 'revenue predictable' things that benefit businesses in virtually any industry
.
