We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to)
the individual, now repackaged and relaunched World of Warcrafters, LARPers, Set
tlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegan
s, carb loaders, ovolacto vegetarians? Definitely weird.
Face it. We're all w
eird. So why are companies still trying to build products for the masses? Why ar
e we still acting like the masses even exist? Weird is the new normal.
