The story behind the bitter rivalry between Apple and Google - and how an an epi
c battle is reshaping the way we think about technology. This book, previously p
ublished as 'Dogfight: How Apple and Google Went to War and Started a Revolution
', explores the real reasons beneath the world's biggest deathmatch. Whether you
're an iPhone addict or Android champion, it's undisputed that Apple and Google
are the two tech giants setting the agenda - revolutionising how we work, play a
nd stay in touch.
But their rivalry is more than a matter of hardware versus
software, or patents versus products. It's a tale of backstabbing, personality c
lashes and brutal mind games. Fred Vogelstein here reveals all about this bitter
feud - from the shocking truth behind the iPhone's launch to the realities of d
evelopment hell and the demise of Google's 'don't be evil' mantra .
This stru
ggle for supremacy is a fight to the death: what lies at stake is the future of
our data.
