"Everybody Writes" is a go-to guide to attracting and retaining customers throug
h stellar online communication, because in our content-driven world, every one o
f us is, in fact, a writer.
If you have a web site, you are a publisher. If you
are on social media, you are in marketing. And that means that we are all relyi
ng on our words to carry our marketing messages. We are all writers.
Yeah, but
who cares about writing anymore? In a time-challenged world dominated by short a
nd snappy, by click-bait headlines and Twitter streams and Instagram feeds and g
ifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focus
ing on writing seem pedantic and ordinary?
Actually, writing matters more now,
not less. Our online words are our currency; they tell our customers who we are.
