"It's Not How Good You Are, It's How Good You Want to Be" is a handbook of how t
o succeed in the world: a pocket bible for the talented and timid alike to help
make the unthinkable thinkable and the impossible possible.
The world's top adv
ertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem
solving, responding to a brief, communicating, playing your cards right, making
mistakes, and creativity - all endeavors that can be applied to aspects of moder
n life.
This uplifting and humorous little book provides a unique insight into
the world of advertising and is a quirky compilation of quotes, facts, pictures,
wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you wan
t to succeed in life or business, this book is a must."
