With the prevalence of computer technology and outsourcing, new jobs and fulfill
ing lives will rely heavily on creativity and innovation. Keith Sawyer draws fro
m his expansive research of the creative journey, exceptional creators, creative
abilities, and world-changing innovations to create an accessible, eight-step p
rogram to increasing anyone's creative potential. Sawyer reveals the surprising
secrets of highly creative people (such as learning to ask better questions when
faced with a problem), demonstrates how to come up with better ideas, and expla
ins how to carry those ideas to fruition most effectively.
