Writing in plain language, Kotter (Harvard Business School) presents an eight-st
ep process for managing organizational change, with special emphasis on establis
hing a sense of urgency and creating a guiding coalition as the first steps. He
gives guidelines on developing and communicating a vision for change, empowering
employees, generating short-term wins, and anchoring new approaches in the comp
any's culture. Successful and less-successful stories and examples come from the
author's own research.
