THE SMART ENTREPRENEUR

The ideal companion for anyone starting out on a new venture. Successful entrepr
eneurs are smart. They take small steps, use their judgement astutely and reasse
ss their assumptions at every opportunity.



In today's fast-moving and technol
ogy-driven business environment, they collect the tools and the knowledge they n
eed to manage uncertainty and stay ahead of the competition. Above all they stri
ve to understand their market and business environment - as a result, they may e
ven end up selling a different but commercially smarter idea than the one they f
irst started with. But how does the aspiring entrepreneur get to this point? Imp
erial College Business School is ranked number one throughout Europe for its tea
ching on entrepreneurship.